Sasa’s belief is that the majority of the quality in coffee begins at the source, the farm. Having spent a lot of time working with coffee producers, experimenting with different picking, processing, drying and growing conditions, he is always attempting to increase the quality of coffee and its flavour profile.
In the last five years alone, many of the producers Sasa has worked or established relationships with have procured awards, such as titles from the Cup of Excellence (CoE) program. The farmers with whom he has worked with consistently report improvements in their techniques, the quality of their coffee and the conditions they work in. For this reason, he purchased coffee farms in both Honduras and Nicaragua, where he and other producers can experiment with new and innovative techniques to improve taste and quality in coffee.